Paid Social Media Marketing Strategies for Your Online Store
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Many platforms are now pay to play. Mainly looking at you, Facebook. But do not let that discourage you. I’m a firm believer that you can go a lonnnnnnng way without paying for advertising. Spending your money on an awesome … Read More

How to Deal With Competition with Your Small Business
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I am a member of a Facebook Group called the Rising Tide Society. The whole mission of the group is community over competition, the name comes from the JFK quote, “a rising tide lifts all boats.” I love this way … Read More

Email Marketing Strategies for Your Online Business
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Remember, in point #1 how I said that the only thing that you own online is your website. Well that was a bit dramatic…  You also own your email list (but I view it as an extension of your website). … Read More

Good Interior Design Can Increase Sales (Even Online)
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I don’t believe in feng shui, but I do believe in good decorating. Create a space that is on-brand so that it’s easy to take on-brand images. Investing in your physical space will put you in the creative mood. If … Read More

Why Your Social Media Strategy Need An Editorial Calendar
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Staying up late working on content for the next day? Not anymore. Make an editorial calendar to forecast upcoming promotions & content. You can map out a whole year if you want to but working in 90 day increments every … Read More

Partnering with Social Media Influencers as a Small Business
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Riches are in the niches. If you find a blog that aligns with your niche, then you know that their audience is your target audience. So let’s say that you’re a wedding boutique. Rather than partnering with a blogger who blogs … Read More

Why Your Small Business Needs Professional Photography
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If content is king, then photography is queen.  Move over, Beyonce. Yeah, I said it. You need professional looking photography. I’m not saying that every business needs to hire a photographer, but I’d never tell a business that it would be … Read More

Small Business Blogging Tips
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Blogging is the easiest way to keep your website up to date & writing about relevant topics is SEO gold for your website. If you’re consistently posting on your blog, then Google will be consistently indexing your site which increase your … Read More

Small Business Social Media Strategy
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I see you. You’re aimlessly posting pictures of your products on Instagram in-between selfies. You’re using 25 random hashtags because you saw someone else use them one time or because you think they’re funny. You’re spending your entire morning trying … Read More

Why your small business needs a website!
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Your website must be your home base. I made this point #1 because it’s that important. You may have a great following on a social platform (Instagram or Facebook) or maybe even a sales platform (Etsy or eBay), but you don’t … Read More

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